I’m a creative director with a background in architecture and nearly two decades of experience designing spatial experiences at the intersection of storytelling, technology, and human insight. My work blends strategic foresight, emerging technology, and experiential design to create environments that don’t just engage—but challenge, transform, and reimagine how we connect with the world around us.

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Retail

Immersive store environments that integrate brand storytelling, intuitive wayfinding, and innovative technologies—inviting genuine curiosity, emotional engagement, and lasting customer loyalty.

Culture

Visitor-centric exhibitions and installations that spark dialogue and broaden perspectives. Thoughtful curation, immersive storytelling, and inclusive design come together to celebrate heritage and foster meaningful connections.

Healthcare

Patient-focused settings that prioritize wellbeing, and empathy. Calm aesthetics, evidence-based design, and seamless service flows cultivate both physical healing and emotional support for patients and staff.

Hospitality

Welcoming spaces that inspire guests from the moment they arrive. By merging narrative-driven atmospheres, soothing aesthetics, and effortless functionality, these environments offer memorable experiences and enduring brand impressions.

Research

Exploring together possible routes that address the client’s brief. This translates to doing research, short interviews, workshops and moodboards all summarised for presentation decks.

Concept Development

After defining one big idea with the client, we develop it further to discover feasible solutions that fit the schedule and budget. This process results in the first sketches, 3D models, and material research to get an idea of the look and feel.

Design Overview

With a clear direction agreed upon with the client, it's time to work on all practicalities. This includes tryouts, briefing collaborators, creating visuals for presentations, and discussing technical solutions.

Design Detailing

To facilitate procurement I help creating a production bible with all the relevant aspects of the design. This helps the client and teams to have more control over the project with contractors.